About The Bacon Poll
McDonald’s has a proven track record of making a strong impact and capturing public attention. In their latest initiative, they sought to amplify the visibility of their Bacon campaign by engaging viewers in a unique way: they wanted to invite voters to weigh in on whether their burgers would be enhanced by the addition of bacon. To achieve this, we leveraged the advanced social media capabilities of Sprinklr to develop an innovative animated poll. This dynamic poll was prominently featured across Times Square, ensuring maximum exposure and interaction with a broad audience.
Discovering The Need
As a long-time customer and partner, McDonald’s presented us with an exciting challenge: to develop a video utilizing our Sprinklr Display technology. They planned to showcase this through various digital out-of-home (DOOH) platforms, beginning with Times Square. At that time, our Display technology lacked the animation capabilities required to meet McDonald’s high expectations. To address this, we meticulously storyboarded an animation designed to captivate and engage passersby.
Framing The Challenge
Audience
Billboards in Times Square offer the opportunity to display your photo or video for 15 seconds every hour on a selected day. Given the high foot traffic and constant movement in Times Square, this means that viewers will have only a brief 15-second window each hour to see your content. Considering the fast-paced environment, where people frequently move past the rotating billboards, ensuring your message stands out within that limited timeframe is crucial.
Building The Blocks
From a data perspective, the approach was straightforward. We proposed using unique hashtags (#TeamClassics vs. #TeamBacon) to track and quantify mentions. We implemented macros to curate social media posts and automatically count the mentions of each hashtag, while filtering out spam and bot-generated content.
To develop the animation, I revisited my skills as a rich media designer. Ensuring precise timing and smooth animation involved breaking down the elements and utilizing CSS keyframes for animation. Ultimately, the animation featured a dynamic chart that displayed live polling results, providing real-time feedback on the campaign’s progress.
Final iteration of the Wall (2020)
Video Animation of the Display
What did We Learned?
Football Video Game Simulation:
We developed an interactive experience inspired by football video games, allowing visitors to select characters from a menu and explore detailed football player statistics. The user interface was meticulously designed to be both intuitive and visually engaging, ensuring it resonated with football enthusiasts.
Virtual Remote Control via Wireless iPad:
To elevate user engagement, we introduced a virtual remote control feature accessible through a wireless iPad. This enabled visitors to comfortably browse and select football players from their seats, seamlessly integrating with the interactive display for a user-friendly and convenient experience.
Impact
The innovative design led to significant positive outcomes:
- Increased Booth Traffic: The captivating football video game concept attracted a substantial number of visitors, effectively meeting our goal of drawing attention.
- Extended User Interaction: The iPad-based virtual remote control encouraged prolonged user engagement, allowing visitors to explore the experience at their own pace.
- Enhanced Brand Engagement: By offering a highly interactive and immersive experience, we strengthened the brand’s connection with booth attendees, leaving a lasting impression.
This case study demonstrates our ability to create interactive solutions that not only meet but exceed engagement objectives, transforming a standard booth into a memorable and captivating experience for visitors.